CRM / Automation

CRM

Automation

A clean, connected CRM that keeps every lead visible and every follow-up moving.

What we run

CRM cleanup · Playbooks · Automation ops

Works with

Your existing CRM

Timeline

First systems live in weeks, then ongoing

What we handle

Most CRMs aren’t broken — they’re cluttered. We clean the database, set the pipeline, install playbooks, and keep automations aligned to how your team actually sells, so agents spend time on people instead of plumbing.

What you get

  • Database remediation — Cleanup, tagging, dedupe, enrichment

  • Pipeline clarity — Stages and ownership that match real deal flow

  • Playbooks installed — Sphere, farm, PPC, and lead-type automations in the CRM

  • Writeback that sticks — Important data stays where agents work

  • Ops oversight — We catch drift before the system quietly falls apart

How it runs

Audit CRM structure, sources, and gaps. Clean and enrich the book of business. Install automations and enrollment rules. Keep the operating system healthy over time.

Outcome

One connected system — fewer lost leads, clearer follow-up, less admin drag.

Technology should support the close

Let’s make your systems work harder

Tell us where your CRM, data, and lead workflows are falling short. We’ll help create the connected operating system your agents need.

© big.fish, 2026

Technology should support the close

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

© big.fish, 2026

Technology should support the close

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

© big.fish, 2026